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这下真没得玩了 
现有产品: +18.51%
新订单: +24.33%
Dear netcup Community,
three weeks ago, I gave you an update on the RAMpocalypse here on this forum. At the time, our hope was to get through this crisis without a price increase.
Here's the update, and I'll keep it short: We need to increase prices for a portion of our products.
I know this isn't great news. That's why I want to explain as transparently as possible how this happened and what it means for you in concrete terms.
What happened?
The background is familiar to you: The memory market is being bought out by large AI corporations, manufacturers are prioritizing the highest-margin buyers, and everyone else is left waiting. The price increases are primarily driven by the three major memory manufacturers.
Back in October last year, we secured our server orders for all of 2026 and contractually locked in our pricing. Until a few weeks ago, we were firmly convinced that this would be enough to weather the crisis.
Then it fell apart: Over the course of February, our suppliers informed us that the agreed deliveries would not take place unless we pay a triple-digit percentage surcharge. Otherwise, our servers would be allocated to customers willing to pay that price. Our legally binding contracts were clearly violated.
After lengthy negotiations, one supplier agreed to reduce their surcharge a bit and deliver enough servers for at least this year.
We were left with two choices: Either be unable to offer you any new servers for the next one to two years, or adjust prices and remain able to deliver. We chose the latter. We had no other option, as our margins are not large enough to absorb the increase entirely.
What does this mean in concrete terms?
Existing contracts: +18.51%
New contracts: +24.33%
Local Block Storage and Server Storage (existing and new contracts): +21.52%
EXAMPLE: In Euro terms, here's what this means for existing customers on the most common products (net, 12-month pricing):
Product Previous price New price Difference/month
VPS 500 G12 4,09 € 4,85 € +0,76 €
VPS 1000 G12 7,10 € 8,41 € +1,31 €
RS 1000 G12 8,74 € 10,36 € +1,62 €
Please note: These are not the only affected products. The full pricing details will be available on the website tomorrow.
Why existing customers too?
I know this is the part that hurts the most. Your server is there, it's running. Why pay more?
The answer: Your servers don't exist in isolation in the rack. We continuously integrate new hardware into our products, for spare parts, for capacity, for quality assurance. When a RAM module or SSD in our server fails, we replace it of course. But these replacement parts now cost us many times what they did when your server was first set up. It's a blended calculation: We continuously purchase new hardware to ensure we always have sufficient capacity for you and that quality doesn't decline.
We could have passed the entire cost increase on to new customers alone. But that would have made an identical product 40-50% more expensive for new orders than for existing contracts. That wouldn't be sustainable in the long run, and it wouldn't be fair either. That's why we opted for a moderate distribution: existing contracts increase significantly less than new orders.
If you look at the European hosting landscape right now, you'll see that we are well below what other providers are currently implementing.
Affected products
This adjustment applies exclusively to products directly impacted by the hardware and memory crisis.
VPS
Root Servers
Additional storage
Web hosting (also runs on server infrastructure with RAM and SSDs)
Prices for network products and licenses remain stable. Domain prices continue to follow the usual adjustments by the respective registries.
What's the process?
You will receive an email for each server in the coming days, where you can decide whether you'd like to cancel. That is of course your right. If you choose to keep your server, the adjusted price will take effect no earlier than 01.05.2026, or with the first billing period following that date.
As always, you're hearing it here in the forum first. Tomorrow we will officially announce the increase, update prices on the website for new orders, and then begin sending out emails to existing customers.
What does the future look like?
The memory market remains tight. We are monitoring the situation closely and will, as you've come to expect from us, inform you early and transparently if there are further developments.
One final word
We also briefly considered simply increasing our overbooking ratios, keeping prices the same, continuing to run promotions, and using this as an opportunity. That's not our strategy, and we are firmly convinced that's not what you want either.
We are a company that has always stood for excellent price-to-performance, and that's not going to change. This increase ensures that you continue to get high-performance products at a fair price. Not watered-down quality at an optically unchanged price.
I'm happy to answer your questions, hear your suggestions, and also your criticism right here.
Best regards,
Alex
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